Thai Property Guide · AI and search visibility

Answers to your four questions

Prepared for Christian, Thai Property Guide · 20 October 2026 · Audiences: relocating families, international-school families and corporate clients in Bangkok

In short:

AI engines now name TPG in 4 of 18 answers for your audiences, up from none in our September check. All 4 are relocation or corporate questions.
For international-school families, TPG appears in none of the 6 answers, although you already rank #2 on Google for "house for rent near international school bangkok".
We recommend the Growth retainer at USD 3,490 a month: all three audiences, rolling monthly, no lock-in.

A brief assessment of TPG's current AI-search visibility and the opportunities you see for these audiences

On 20 October 2026 we asked ChatGPT, Gemini and Perplexity six questions your audiences ask (18 answers, live web search, Thailand), and checked six Google searches in Thailand.

4 / 18AI answers that name TPG

0 / 6for international-school families

0 / 6on Perplexity, across all three audiences

4copies of your website open to Google

By audience

Audience	Questions we asked	TPG named	Named most instead
Relocating families	Which agency to use when relocating with children; best areas for an expat family to rent	2 / 6	CBRE, Accom Asia. TPG is named for "which agency", never in "best areas" answers
International-school families	Best areas to rent near international schools; which agents help near NIST, Bangkok Patana or ISB	0 / 6	Sense Property, 1D Property, Hero Realtor
Corporate clients	Relocation agents for corporate employees; agencies that house companies' expatriate staff	2 / 6	Sense Property (6 of 6), CBRE (5), BAANLYY (3). TPG on ChatGPT only

Across all 18 answers: CBRE 9, Sense Property 9, BAANLYY 5, Thai Property Guide 4. Each answer is a snapshot; the pattern across answers is what matters.

What stands out

AI learns about TPG from a brochure, not your website. All three ChatGPT mentions cite your 2026 brochure PDF on a third-party hosting site (embassies, the UN, IKEA, Bangkok Patana School). Your own site gives AI little to quote.
Your strongest asset for school families is not visible to AI. You have property search pages for individual international schools, but every one carries the homepage's title, and the page itself is a list of listings ("58 Records near International School of Bangkok ISB") with nothing a family or an AI engine could quote about living near that school. AI recommends Sense Property and 1D Property instead.
Google: strong on niche searches, missing on the big ones. #1 for "nichada thani house for rent" and #2 for "house for rent near international school bangkok". Not in the top 20 for "house for rent bangkok", "relocation real estate agent bangkok", "corporate relocation housing bangkok" or "bangkok expat family rental agent".
Four versions of the site compete with each other. The www and non-www addresses both serve the site, the non-www one with older pages, and two development copies (tpg.vm101.net and csl-v1.vm101.net) are open to Google. One of them ranks #5 for the international-school search, next to your real site.
Authority is not the barrier. TPG's Ahrefs domain rating is 13, up from 9 in September, similar to Bangkok Residential (15) and above Sense Property (11) and BAANLYY (10). Sense Property is named in more than twice as many answers, so the gap is in what your site says and how clearly, which is fixable.

The opportunity, by audience

Relocating families

Get named in the "where should we live" answers, where families start, and not only in "which agency" answers. Around 2,650 rental searches a month in Thailand for Bangkok condos, apartments and houses, plus families searching from their home country.

International-school families

Become the answer to "where to rent near [school]". You already have the listings and the Google rankings. NIST, Bangkok Patana and ISB alone draw about 8,250 searches a month, an indication of the size of this audience.

Corporate clients

Move from ChatGPT-only mentions to being named on every engine, alongside CBRE and Sense Property, backed by the client list AI already quotes from your brochure.

Search volumes: Ahrefs, Thailand, monthly averages (estimates). Searches made from abroad and AI conversations come on top.

A relevant case study showing measurable results, ideally including enquiries generated

The closest match to your international-school audience.

Case study

A boutique international school in Ho Chi Minh City

The same audience you want to reach: expat and international families choosing a school, and a place to live, in a Southeast Asian city. We worked on the school's SEO and AI search visibility.

+245%search impressions in Vietnam

+199%search impressions worldwide

5 monthstime to these results

Enquiry figures for this client are not included here. On the call we can show how we report enquiries month by month, which is what we would report to you.

Your proposed scope, indicative fees, minimum commitment and expected timeframe

A fixed monthly retainer. One team covers your website, Google and the AI engines for the audiences you choose.

Essential

USD 1,990 / month

A focused start on the one or two audiences that matter most now.

Two priority audiences
Search and AI visibility foundation
Monthly report

Best value · Recommended

Growth

USD 3,490 / month

All three audiences growing together. Our recommendation for TPG.

Relocating families, international-school families and corporate clients
New content every month
AI answer tracking for all three audiences
Monthly report and quarterly review

Scale

USD 4,990 / month

Everything in Growth, at a faster pace.

Everything in Growth
More content each month
Monthly review call
Priority turnaround

Commitment:

Rolling monthly, no lock-in. 30 days' notice to stop.
A 4 to 6 month run is recommended, as search and AI results build over time.
Invoiced in week 3, payable at the start of the next month. Delivered work is non-refundable. Prices in USD, excluding tax.

Expected timeframe (estimates, not promises)

Month 1

Baseline and foundation

Enquiry tracking agreed with your team, today's AI and Google position recorded for all three audiences, and the site issues in section 1 resolved, so Google and AI see one clear TPG.

Month 3

First movement

TPG named in more AI answers, starting with international-school and relocation questions; new audience pages ranking on Google; first enquiries attributed to organic search and AI.

Month 6

A measurable flow

Qualified enquiries from organic search and AI reported against the month 1 baseline, for each audience. You decide on the numbers whether to continue.

How you measure results beyond brand mentions, and how the work would complement our planned Google Ads and tracking improvements

What we measure, reported monthly

Qualified enquiries and conversions from organic search and AI referrals, by audience. This is the headline number.
Rankings for the searches each of the three audiences makes.
AI visibility: the same fixed set of questions on ChatGPT, Gemini, Perplexity and Google's AI each month. We track whether TPG is named, and in what position.
Brand mentions are one input, never the result we report on.

How it fits with your Google Ads

Shared tracking: one setup for enquiries and conversions, so Ads, organic and AI are measured the same way and nothing is counted twice.
Ads data guides the work: the searches that convert in Ads tell us which pages and questions to win organically first.
Organic lowers reliance on paid: as TPG ranks and is named for those searches, you pay for fewer clicks you would otherwise buy.
Your Ads stay with your team or agency. We work alongside them.

A short call to walk through it

20 minutes to go through the findings by audience, the recommended scope and how we would report enquiries to you.

Book a 20-minute call Credentials deck (password: hellosd)

Jonas HoenerCo-Founder & COO, Saigon Digital
jonas@saigon.digital

Your four questions, answered